The burden that places on the individual, and how evolving in an acquisition environment is fraught with personal challenges.īut it also outlines how the scope of Untappd is shifting. In this conversation Greg talks a lot about what it’s like to be a founder of a small tech project that goes big. Basically leveraging content to create a new sort of tier in the 3-tier system.īut it’s not without its challenges, both personal and professional. With the intent to build a B2B and B2C ecosystem that enabled the rating, tracking, promotion and purchasing of the beers people find most interesting. This interview follows on co-founder Greg Avola’s recent exit from his role at the company-after it was acquired by Next Glass a few years ago, Greg’s role became less of a product engineer and tweaker, and more of a creative director, working across a lot of other roles, outlining new strategies, and integrating with the ecosystem of follow-on acquisitions like Beer Advocate, and most recently Hop Culture. Or maybe already has.īut it’s surely, like any software, largely what we make of it. Others are haunted by it and think it’s ruining beer. Some producers find it fascinating and valuable. You can share that experience with others, rate it, post pics, tag bars and breweries where you enjoyed it-each little interaction creates a massive web of crowd data over time. Untappd grew from a side project for Greg Avola and his partner Tim Mather-one that they moonlighted for on weekends-to a leading social experience for beer geeks in a very short amount of time.īasically you try a beer, you log the experience, and it keeps track of your history. This week’s guest invented one of the most impactful things in American beer history -but it’s not a beer style, or a recipe, or a festival, or a piece of equipment-it’s an app.
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